Modeling the factors affecting online purchase intention: the mediating effect of consumer’s...

UGC 지각된가치가소비자의구매의도에

정우흔 - 서비스경영학회지제, 2023 - dbpia.co.kr
With the rapid development of social media, consumers are no longer passive recipients of
Internet content. Consumers are now actively creating UGC (User Generated Contents) …
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