This study aims to synthesize a comprehensive view of the use of AI in each stage of a
series of marketing campaigns, including the stages of planning, initiating the marketing …

Artificial Intelligence (AI) is becoming more common in our daily life. One of the biggest
segments of AI is used in business. Technologies are changing at a rapid pace and in …

The burgeoning proliferation of Artificial Intelligence (AI) technologies has engendered a
transformative shift in various industries, and digital marketing is not an exception to this …

Advancements in digital technologies have significantly enhanced the functional capabilities
of consumers and businesses alike, yet have concurrently amplified the complexities …

Purpose–Digital marketing has gained significant interest in recent years, with many
claiming it predicts marketing outcomes like customer awareness and brand associations …

Aplikasi AI dan machine learning dalam bisnis dapat membantu meningkatkan efisiensi,
mempercepat inovasi, meningkatkan kepuasan pelanggan, dan mengoptimalkan …

AI provides the concept of machine learning that helps to automate the decision-making
process by analyzing data inputs. This paper is focused on the usage of AI mechanisms in …