Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …

Purpose This paper aims to investigate the key drivers of social media adoption intention by
small-and medium-sized enterprises (SMEs). Design/methodology/approach It uses a multi …

Information communication technology has plenty of benefits to society. Social media being
the product of information technology have become an essential tool for marketers at a very …

The aim of this study was to explore the effects of the antecedents of social media marketing,
brand loyalty and purchase intention. Furthermore, the study aims at investigating the effect …

This study aims to identify the consequence of social media usage on firm performance. To
this end, it proposes a conceptual map that shows promising linkages between the maturity …

In recent years, social media have been increasingly adopted in enterprises. Enterprises
use social media as an additional way to get in contact with their customers and support …

The importance of the organizational adoption of social media is increasingly raised in
hospitality literature because of the recognition of Web 2.0 technologies as a significant tool …

The adoption of social media by organisations has proven to be very beneficial; however,
few studies have examined how to manage an organisation's social media adoption and …

This study intends to evaluate the influence of social advertising, individual factors, and
brand image on the buying behavior of Malaysian consumers toward the fashion clothing …

Social media is constantly changing the business landscape across all economic sectors.
Given this, small and medium enterprises (SMEs) are leveraging this to give their …