Wine is becoming increasingly popular in the Anglophone world and there are many books
available which describe how and where it is made. However, none address the …

Purpose The aim of this paper is to consider place as a value proposition, in the context of
Resource-Advantage Theory, by analysing the concept of terroir, including its antecedents …

There has been occasional debate amongst aesthetic theorists about whether or not the
consumption of wine can be considered an aesthetic process. This paper examines this …

Since the development of wine sales via supermarkets in the UK in the 1970s wine
consumption has more than doubled so now the UK is the largest wine import market (by …

The aim of our research is to find out how pastries should be visually merchandised in retail
environments most effectively. In particular, we want to answer the question whether the …

There is an increasing interest in the consumption and social meaning of food and drinks in
the discipline of marketing. This article reports the findings of an exploratory research study …

Literaturverzeichnis/weiterführende Literatur Page 1 Literaturverzeichnis/weiterführende
Literatur Abbey, JR 1989: Hospitality Sales and Advertising. East Lansing. Adams, D. 1997 …

With its origin-centric value proposition, the specialty coffee industry seeks to educate
consumers about the value of the origin of coffee and how the relationship with farmers …

The purpose of this paper is twofold: first, to identify important factors in the development of
food and wine trails within the context of culinary tourism and, second, to propose methods …

Purpose–The UK wine market is one of the largest in the world. The purpose of this paper is
to investigate current social and cultural influences affecting the buying behaviour of UK …