Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their …
NEW YORK TIMES BESTSELLER• The# 1 bestselling author of The Anxious Generation and acclaimed social psychologist challenges conventional thinking about morality, politics …
In case the reader misses the point, they explain in the preface that the book developped out of a project begun over ten years ago to write" in a few months" a joint essay on semantics …
This best-selling textbook, written by award-winning educator and past president of the American Psychological Association, Diane F. Halpern, applies theory and research from …
Essentialism is the idea that certain categories, such as" dog,"" man," or" intelligence," have an underlying reality or true nature that gives objects their identity. Where does this idea …
This is a very odd—but good—book. Its scope is almost as broad as that of any general text on Artificial Intelligence (AI), but it is not an overview of issues and research in AI. Instead …
R Carter, M McCarthy - 2014 - api.taylorfrancis.com
The material in this book reviews work dating back to the vocabulary control movement in the 1930s and also refers to more recent work on the role of lexis in language learning. Two …