This study attempts to understand the factors affecting usage intention, actual use,
satisfaction, perceived trust, and commitment to over-the-top (OTT) platforms. A research …

In a post-pandemic era marked by thriving digital payments and e-commerce transactions
due to physical distancing norms, the growth of mobile payments or E-wallets is expected to …

Abstract The Amazon Alexa app is one of the most widely used voice assistant apps to
manage customer information-seeking behavior and voice shopping. It provides …

The current study examines how video content on over-the-top (OTT) platforms and the
enjoyment from watching them form habits and word-of-mouth (WOM) intentions. We …

The proliferation of digital payments has paved the way for the greater use of E-wallets or
mobile payments in over-the-counter (OTC) retail transactions. Nevertheless, given its …

Purpose The application of mobile augmented reality (MAR) for enhancing user experiences
and consumer patronizing intention has been the focus of recent MAR literature. Few studies …

The intention of this research is to analyze the actual use of educational app by Chinese
students for learning purpose. Based on DeLone & McLean (D&M) this study proposes and …

The objective of this study is to explore the determinants influencing the intention to use over–
the–top (OTT) services among Mongolian users. The research uniquely extends the …

As a recent phenomenon, gamification designs have gained increasing prominence in
encouraging consumer participation in green logistics. The primary focus of this study is to …

Purpose The purpose of this study is to identify groups of employees based on their
motivations, detecting the main barriers that may influence their willingness to participate in …