Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …

Recent advancements in artificial intelligence (AI) and the emergence of AI‐based social
applications in the market have propelled research on the possibility of consumers …

Focusing on the application of artificial intelligence, this study investigates the impact of
emotional display on user engagement with computer-generated imagery influencers …

AI in service can be for routine mechanical tasks, analytical thinking tasks, or empathetic
feeling tasks. We provide a conceptual framework for the customer, firm, and interactional …

A bibliometric analysis has been conducted by utilizing keywords and metadata acquired
from the SCOPUS database. Following that, we focused on the adoption of social robots in …

The advancement of artificial intelligence (AI) technology and its applications has drastically
transformed consumer behavior (CB). As consumers interact with these applications on …

In today's society, the ubiquitous presence of personal smartphones has led to the
phenomenon of, what we call, customer smartphone distraction (CSD). This paper …

Despite offering substantial opportunities to tailor services to consumers' wants and needs,
artificial intelligence (AI) technologies often come with ethical and operational challenges …

This research uses a Preferred Reporting Items for Systematic Review and Meta-Analysis
(PRISMA) protocol to investigate the utility of artificially intelligent (AI) conversational …

Service frontline encounters between customers and service providers have been subject to
fundamental changes in recent years. As two major change agents, technology infusion and …