The importance of the organizational adoption of social media is increasingly raised in
hospitality literature because of the recognition of Web 2.0 technologies as a significant tool …

This paper summarizes how social media and other technologies continue to proliferate; the
shifting economic landscape will precipitate more adaptive approaches for managers …

In the digital environment, key to corporate positioning is Digital Marketing (DM), linked with
factors such as innovativeness, proactiveness, organizational agility, and managerial …

Purpose With the increasing importance of technology in hospitality and tourism, technology-
driven service innovation has been a salient topic discussed from both customers' and …

Business organizations are surging to integrate social media with their business and
operations management, as it is broadly recognized that social media usage (SMU) could …

This study focuses on social media brand engagement in the context of shared and
collaborative consumption businesses, a novel trend in the hospitality industry. By drawing …

The strategic use of Social Media can leverage innovation, relationships with customers,
and the entrepreneurial orientation of the firm, as it provides useful knowledge to find new …

E-entrepreneurial intention is a new perspective of entrepreneurship that leverages the
creative use of internet technologies as a foundation for new business ventures. Using the …

Medical tourism is increasing quickly since it contributes to both the health and tourism
sectors. The use of big social data has been effective in the development of medical tourism …

Purpose A competitive hospitality environment requires attracting new target markets. The
purpose of this research is to investigate how young travelers' intention to stay and …