Small and medium-sized enterprises (SMEs) are the prime movers of economic progress.
The pace of digital disruption enables SMEs to innovate and flourish by strategically …

In online travel communities, value can be both co-created and co-destroyed. Many recent
studies have investigated value co-creation and its causes and effects. However, the internal …

Purpose The purpose of this paper is to synthesize a dyadic theoretical model which takes
social-oriented and individual-initiative drivers into account and illustrates a mechanism …

Social Media encourages networks in the complex and dynamic environment within which
firms are immersed. The purpose of this study is to analyze the role and impact of Social …

Businesses use the platform economy and electronic word-of-mouth generated by online
reviews to attract consumers. Based on the communication accommodation theory, we …

Abstract Social Customer Relationship Management (CRM) is a new paradigm in e-
business environment that enables businesses to collaboratively manage customer …

Technology has been present in the daily lives of people and organizations for a long time,
and its evolution has been constant. This evolution naturally contributes to new responses …

The extant literature on the use of social media marketing for recruiting higher education
students has an unstructured nature. To address this gap, this paper introduces a novel …

Engaging customers via social media networking has become a rising trend of investments
for tourism and hospitality firms. This new trend is termed “social media engagement.” …

There is rich literature on the hotel aspects perceived important by travelers, which are
mostly based on hotel aspects extracted from questionnaires or previous studies, and fail to …