Purpose This study aims to determine whether the consumer's information literacy self-
efficacy plays a role in their intention to resume their consumption of tourist services …

Social networks are a driving force of digital transformation and offer firms the opportunity to
market products and services to both international consumers and providers, establish …

Acknowledging that research on social customer relationship management (CRM) adoption
remains scant, grounded in the theoretical perspectives of dynamic capabilities and …

Social media has been around for 20 years and has profoundly affected the dynamics of
interactions between companies and customers. Studies have increasingly focused on how …

El proceso de comercialización hotelera constituye un componente importante en el ámbito
de la gestión de destinos turísticos. El objetivo de la investigación consiste en diseñar una …

The study seeks to identify the effects of the simultaneous implementation of Revenue
Management and CRM on business performance among hospitality firms and to determine …

Purpose The purpose of this paper is to deconstruct the multi-faceted dimensions of Chinese
travellers' image of boutique hotels with a large amount of online textual data from social …

The goal of this research was to see how network site marketing (SNS marketing) affected
marketing performance in terms of customer relationship management (CRM) and marketing …

This study examines tourists' envy and social return from engaging in domestic travel among
Millennials and Baby Boomers. A conceptual framework is developed, grounded by social …

People are using platforms of social media like Twitter, Facebook, or Instagram as a regular
way to reach very much targeted and new prospective customers. The role of online media …