While many studies on social media from users' perspectives have been conducted, less
attention has been paid to the effect of social media on organizations' performance …

Purpose Based on persuasion theories, the purpose of this paper is to examine
relationships between four types of interactive consumer activities (viewing, liking, sharing …

Wine tourism literature still falls behind other streams of research in its ability to assess
phenomena associated with the implementation of digital practices to address strategic …

With the popularity of user-generated content (UGC), an increasing number of studies have
investigated its impact on business performance. However, prior studies were limited to a …

The development of social media in the past decade has transformed the hospitality and
tourism industry. There is, however, limited empirical research on how individual employees …

The study aims at mapping and evaluating the adoption and implementation levels of digital
technology in relation to the star categorization by Greek hotels. Digital technologies have …

This paper aims to map the position of electronic business tourism research and how these
topics are related to one another. The bibliometric analysis method with VOSviewer is used …

Purpose Online travel agencies (OTAs) have an important role to play in reactivating tourism
activity following a health crisis by providing information about the health conditions of tourist …

The emergence and rise of social media have affected how companies address consumers,
taking particular relevance in some sectors, such as hospitality. Despite this importance in …

Résumé Le développement des médias sociaux a engendré l'émergence d'une approche
novatrice de gestion de la relation client appelée CRM social. Cette approche répond aux …