Social media is a powerful tool for creating a closer relationship with customers and
potential customers, allowing hotels to communicate directly with them, answer questions …

The increasing growth of hotels from year to year has resulted in increasingly tight
competition in the hotel business in Yogyakarta. In order to win competitive business …

Abstract User-Generated Content (UGC) and Firm-Generated Content (FGC) are both digital
advertising forms utilized by companies and consumers to increase brand awareness and …

This thesis explores students' matriculation decision factors via an AI-led chatbot trained with
social media data. The novelty of this thesis resides in the following methodological …

La apertura de hoteles por parte de las principales empresas de moda internacionales
están completando la oferta turística de sus respectivas ciudades de manera paulatina. La …

Penelitian ini bertujuan untuk mengembangkan model konseptual baru berdasarkan peran
E-WOM (Electronic Word Of Mouth) sebagai variabel mediasi. Kritik akademik dilakukan …

Today, a large number of companies consider social media as an effective mechanism that
improves the interaction between the company and its customer. It constitute an important …

Comprehending how the new tourist travels and how they search for information is a crucial
step for all brands and marketeers. As a result, the analysis of new trends in tourism due to …

The purpose of this paper was to examine the preferred social media application network by
employees in the tourism and hospitality industry. The specific aims were to examine the …

In today's economic context, marked by crisis, an external shock can jeopardize the survival
and sustainability of SMEs. Consequently, these firms need to adopt innovative practices …