This study aims to investigate the effect of digital marketing, social media marketing and
electronic word-of-mouth EWOM, on the purchase intention with moderating effect of brand …

The brand management landscape has changed due to the digital media platforms which
provide real-time interaction and high dynamism. Furthermore, the emergence of social …

This empirical research aims to test and prove the effect of marketing strategy through digital
marketing on purchasing decisions and the brand image variable is a mediation. Data were …

SMEs E-commerce Buying Intention: How the Effect of Perceived Value, Service Quality, Online
Customer Review , Digital Marketing and Influencer Marketing | Journal of Information Systems …

This study investigated the impact of digital marketing on the online purchase intention of e-
commerce consumers in Malaysia. In addition, the mediating effect of customer relationship …

Digital marketing uses digital technologies and media to achieve marketing goals. With the
advent of digital media, digital marketing strategies have gained a lot of importance among …

Corporate Social Responsibility (CSR) policy, digital marketing and green marketing are
considered as some of the most emerging topics. However, the major problem is associated …

The study aims to investigate the effects of Digital marketing in brand awareness. Data were
collected through random questionnaires and has been given to the consumers. The …

This study was conducted to predict purchase intention based on digital marketing, customer
engagement, and customer perceived value. This study used a quantitative descriptive …

Strengthening global geopolitical instability in the world leads to an aggravation of
international conflicts; it destabilizes the domestic political situation in countries, violates the …