The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …

Tech-savvy Generation Z will dominate the global population. Thus, in order to stay
competitive, it is essential for a business that targets this demographic to understand this …

Reaching consumers effectively is one of the main challenges facing businesses,
particularly those in retail. The latter is due to advances in information technology and the …

İnternet ve teknolojinin olağanüstü hızda ilerleyişi, sürekli olarak yeni fikirlerin
gerçekleşmesi için yeni fırsatlar sunarak işletmelerin pazarlama yaklaşımlarında da köklü …

Social media has facilitated interaction between businesses and consumers, and
consequently, has seen rapid growth as a communication channel by a number of smaller …

Social media marketing is gaining momentum in recent years due to its ability in reaching
out to the target audience in a short period of time. Many forms of social media marketing …

İnternetin yaygın olarak kullanılması ve kullanıcılarının sosyal ağlara ilgisi, işletmelerin
pazarlama yaklaşımlarını, geleneksel yöntemlerden çevrimiçi yöntemlere doğru yöneltmiş …

Most community enterprises in Thailand are not successful because of limited marketing
channels and technology. The purpose of this paper is to examine the effect of platform …

The use of social media has witnessed significant growth in recent years. Individuals utilize
social media platforms to establish indirect social connections, while companies have also …

In the present era social media created a boom in business. It has changed the way
companies deal with their consumers and enable them to market their product or services in …