Pro-environmental behavior and the theory of planned behavior: a state of the art science
mapping | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Ecodesign is an important approach for companies to improve their environmental
performance, as it impacts the whole product life cycle. Although many studies have …

Extensive research on corporate greenwash behavior has been conducted within
sustainable consumption, yet aware of green product information asymmetry remains largely …

The capability approach posits that human development should be seen according to the
extent to which individuals can be, do, and have whatever they value in life: an expansion of …

Green consumerism research suffers from a paucity of comprehensive, cross-cultural
investigations and lacks insight into the interplay of sustainability dimensions and human …

This study adopts the Elaboration Likelihood Model (ELM) to explore the interplay between
central route factors and peripheral route factors in influencing pro-environmental behaviors …

Amid the expanding green consumer market, companies are increasingly emphasizing their
eco-friendly contributions in advertising. This study delves into the value delivery process …

Purpose Corporate social responsibility (CSR) ISO standards have been noted as an
essential marketing strategy by which firms can achieve consumer trust while improving …

Sustainable practices are not just a trend; they are becoming essential for the long-term
viability of businesses. companies that adopt sustainable advertising early on stand to gain …

This study investigates the potential impact of consumer knowledge on inclination toward
skepticism about pro-environmental advertising. Using the Persuasion Knowledge Model …