The sixth edition of Strategic Planning for Public Relations offers an innovative and clear
approach for students wanting to learn how to develop public relations campaigns. Ron …

Abstraction is a powerful thing. During the nineteenth century, the Industrial Revolution was
built on many powerful abstractions, such as mass, energy, work, and power. During the …

Abstract Service systems are value-co-creation configurations of people, technology, value
propositionsconnecting internal and external service systems, and shared information (eg …

In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing
and can do for services, and how this connects to existing fields of knowledge and practice …

Using four basic principles of service science, we systematically explore value-proposition
design as one type of business model innovation. Service science combines organization …

This article discusses how the core concepts of service-dominant logic—service-for-service
exchange, value co-creation, value propositions, resource integration, and highly …

Resource integration has become an important concept in marketing literature. However,
little is known about the systemic nature of resource integration and the ways the activities of …

This special issue acknowledges important innovations in the world of service and within
this domain we are particularly interested in exploring the rise and influence of web-based …

Service science is an emerging discipline concerned with the evolution, interaction, and
reciprocal cocreation of value among service systems (Maglio and Spohrer [Maglio, PP, J …

The chapter presents a summary and extension of our book, Winning the Service Game,
published in 1995 by Harvard Business School Press (Schneider & Bowen, 1995). We …