Consumer marketing strategy and E-commerce in the last decade: a literature review

A Rosário, R Raimundo - Journal of theoretical and applied electronic …, 2021 - mdpi.com
E-commerce is deemed as the sale and purchase of goods and services through the internet
in exchange for money and data transfer to complete the transactions. E-commerce is at the …

[HTML][HTML] Adoption of digital financial transactions: A review of literature and future research agenda

K Kajol, R Singh, J Paul - Technological Forecasting and Social Change, 2022 - Elsevier
This review synthesizes the prior literature on digital financial transactions (DFTs), identifies
the factors that influence the adoption of DFTs, and sheds light on the research gaps in this …

Predicting consumers' purchase intention through fast fashion mobile apps: The mediating role of attitude and the moderating role of COVID-19

RA Pop, E Hlédik, DC Dabija - Technological Forecasting and Social …, 2023 - Elsevier
Nowadays many people use mobile applications for different purposes to manage their daily
activities more conveniently and efficiently. Thus, mobile apps contribute to the optimization …

Understanding the attitude and intention to use smartphone chatbots for shopping

DL Kasilingam - Technology in society, 2020 - Elsevier
Using the technology acceptance model and diffusion of innovations theory, this study
evaluated the intention of consumers to use chatbots on smartphones for shopping. Chatbot …

Shopping intention at AI-powered automated retail stores (AIPARS)

R Pillai, B Sivathanu, YK Dwivedi - Journal of Retailing and Consumer …, 2020 - Elsevier
Artificial Intelligence (AI) is transforming the way retail stores operate. AI-Powered
Automated Retail Stores are the next revolution in physical retail. Consumers are facing fully …

Marketing research on Mobile apps: past, present and future

L Stocchi, N Pourazad, N Michaelidou… - Journal of the Academy …, 2022 - Springer
We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …

How perceived trust mediates merchant's intention to use a mobile wallet technology

N Singh, N Sinha - Journal of retailing and consumer services, 2020 - Elsevier
As mobile wallets are in constant demand and growing over the past few years, there is a
need to identify views of different stakeholders involved in the process. Several studies have …

Impact of digitalization on customers' well-being in the pandemic period: Challenges and opportunities for the retail industry

U Akram, MT Fülöp, A Tiron-Tudor, DI Topor… - International Journal of …, 2021 - mdpi.com
Order increases, supply chain disruptions, changing customer behavior, store closures, and
more that have been caused by the coronavirus epidemic (COVID-19) will undoubtedly …

See now, act now: How to interact with customers to enhance social commerce engagement?

J Xue, X Liang, T Xie, H Wang - Information & Management, 2020 - Elsevier
Although live social commerce apps have emerged as a marketing channel recently, live
social commerce, as a relatively new phenomenon, has attracted little attention. The authors …

Acceptance of autonomous delivery vehicles for last-mile delivery in Germany–Extending UTAUT2 with risk perceptions

S Kapser, M Abdelrahman - Transportation Research Part C: Emerging …, 2020 - Elsevier
The inevitable need to develop new delivery practices in last-mile logistics arises from the
enormously growing business to consumer (B2C) e-commerce and the associated …