Netnography is a special kind of qualitative social media research. It applies ethnographic
techniques to comprehend social interaction in settings of modern digital communications …

Los modelos de desarrollo tecnológico e innovación han evolucionado con el paso del
tiempo y en un contexto cada vez más globalizado. Su implementación redunda en el …

This study examined the impact of social media on disseminating cultural heritage
education. After reviewing two databases, 29 articles met our inclusion criteria. This study …

This paper responds to the scholarly call for investigating the role of technology
consumption in promoting healthy aging—it aims to identify the public's beliefs about the …

When introducing a new product, firms must decide how to differentiate it from competitors
through product positioning. In the low-carbon industry, positioning affective features of the …

This research contributes to the Management of Technology (MOT) literature by scrutinizing
the interrelation between education, experience, and the scaling aptitudes of high-tech …

The article aims to analyse digital tools for managing the tourism enterprises' innovative
activities based on the Ukrainian experience of overcoming the risks of martial law. The …

This article explores the nexus between social media analytics (SMA), intraorganizational
communication (IOC), decision effectiveness, and service innovation, and the moderating …

This study aims to create Social Media Analytics (SMA) tools to help Digital Marketers or
Content Creators create content topics for creating text-based Instagram content and support …

Digitalisation is an essential element of the functioning of any modern enterprise, combined
with the current challenges of remote work and the computerisation of key production …