Executive Overview Today, it is undeniable that a new enthusiasm exists for green
management, not only among managers but among business school students, though this …

The authors review and integrate various theoretical perspectives, normative statements,
and pieces of empirical evidence about the organizational structures and processes best …

The field of marketing strategy often makes the important assumption that marketing strategy
should occur by first composing a plan on the basis of a careful review of environmental and …

Organizational research suggests that the way information is used is likely to be a function of
the presence of organizational systems or processes, in addition to individual manager …

Many authors have stressed the existence of continuous processes of convergence and
divergence, stability and instability, evolution and revolution in every organization. This …

Theory discussing how to define and frame the relationship between the strategy making
process (SMP) and business model innovation (BMI) is still incipient in the academic …

Strategic management researchers have emphasized concept development but generally
have ignored construct measurement issues. Because a strong linkage between concepts …

This study examined the moderating role of planning sophistication on the strategy‐
performance relationship in 97 manufacturing firms representing 60 different industries …

This third edition of Strategic Marketing Management confirms it as the classic textbook on
the subject. Its step-by-step approach provides comprehensive coverage of the five key …

Understanding sources of sustained competitive advantage has become a major area of
research in strategic management. Building on the assumptions that strategic resources are …