Review articles or literature reviews are a critical part of scientific research. While numerous
guides on literature reviews exist, these are often limited to the philosophy of review …

In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …

Bibliometric research presents unique opportunities to contribute to theory and practice. Top
journals and scholars from various disciplines have published numerous highly impactful …

Hydrogen energy storage systems (HydESS) and their integration with renewable energy
sources into the grid have the greatest potential for energy production and storage while …

The increasing digitalization of economies has highlighted the importance of digital
transformation and how it can help businesses stay competitive in the market. However …

Bibliometric analysis is a popular and rigorous method for exploring and analyzing large
volumes of scientific data. It enables us to unpack the evolutionary nuances of a specific …

Sustainable finance is a rich field of research. Yet, existing reviews remain limited due to the
piecemeal insights offered through a sub-set rather than the entire corpus of sustainable …

In this study, we use bibliometric analysis and systematic review to analyze electronic word-
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …

The COVID-19 pandemic has been labeled as a black swan event that caused a ripple effect
on every aspect of human life. Despite the short time span of the pandemic—only four and …

Increased digitalization enabled innovation and practical examples from the retail industry
have captured the attention of marketing scholars, with rapid development in the academic …