The development and use of digital marketing strategies by entrepreneurs is a key element
of success for innovative projects. Moreover, effective execution of marketing intervention in …

Social media have progressed drastically in building successful consumer engagement both
in brand building and sustainable consumption. This paper is a review of the articles …

The commitment of higher education to produce job-ready and highly competitive graduates
requires that it endow graduates with broad knowledge and innovative technologies …

Objective: The article's objective is to identify how media could facilitate the effect of
sustainable entrepreneurship on consumer purchase behaviour, based on evidence from …

Despite studies published in the last decade linking entrepreneurship and the use of social
media, to date, no study has analyzed in depth the relationship between the frequency of …

Purpose This research aims to forecast university students' intentions to contribute to
sustainable entrepreneurship (SE) in an emerging market. The study observed the factors …

This study aims to analyze the relationship between student assessments of sustainability,
frequency of social media exposure, and student motivation for entrepreneurship to …

La apertura al emprendimiento en una comunidad implica involucrarla y otorgarle equidad
en la toma de decisiones, incorporándola al sector productivo social en una visión …

In the context of the rapid development of global Internet and e-commerce, rural e-
commerce entrepreneurship has become an important driving force for rural e-commerce …

Social media has transformed organizations and employees' lives (Ngai et al., 2015, Tajvidi
and Karami, 2017), millions of users have incorporated it into their daily routines (Boyd & …