Sentiment analysis is an important natural language processing issue that has many
applications in various fields. The increasing popularity of social networks and growth and …

Against the uncertainty caused by the information overload in the online world, consumers
can benefit greatly by reading online product reviews before making their online purchases …

The growth of the internet and the availability of online stores has increased the trend of
online shopping among customers. People preferred to read the comments posted by …

ABSTRACT A foodie's review about a restaurant will be persuasive as it is an extension of
the self-internal consistency emanating from his lifestyle. Narcissism plays a psychological …

With the advancement of internet technology, customers increasingly rely on online reviews
as a valuable source of information. The study aims to develop a marketing data analytics …

Instead of relying exclusively on suppliers to excavate information about products and
services, Internet users are now capable of attaining valuable information from a large …

The advent of the internet has facilitated the wide spread of online disinformation and thus
poses severe threats to the trustworthiness of cyberspace. Two types of methods are …

The use of false opinions, sometimes known as fake reviews, to mislead customers has
become more common in recent times. This is due to the fast growth of online marketing …

Nowadays customers rely on a particular product based on the reviews available on the
online e-commerce site. These reviews affect the customer's purchase decision as well as …

The report explores the significant impact of user-generated content (UGC) on digital
platforms over the past two decades, emphasizing its predominance as textual data …