Digital marketing transformation is one of the important elements in a business's long-term
plan. Furthermore, choosing the most optimizing and suitable marketing strategy is not really …

The disruption caused by COVID-19 along the rapidly changing business environment
coupled with the supply network complexity may trigger unforeseen disruptions and make …

Although lead scoring is an essential component of lead management, there is a lack of a
comprehensive literature review and a classification framework dedicated to it. Lead scoring …

This study lends new insights into the hitherto-unexplored relationship between
entrepreneurial thinking and the sustainability of small and medium-sized enterprises …

The presence of social media affects the marketing strategies for all businesses. This study
aimed to formulate a social media marketing model for SMEs during the Covid-19 pandemic …

Contribution/Originality: This research provides an alternative strategy to maintain MSMEs'
business during pandemic. The roles of entrepreneurial skills, digital and financial literacy in …

The services sector continues to play a major role in the transformation of economies. For
instance, the tourism sub-sector, which is a key segment of the service sector has become …

Social media is constantly changing the business landscape across all economic sectors.
Given this, small and medium enterprises (SMEs) are leveraging this to give their …

This study focuses on understanding the purchase decision-making process of B2B buyers
in the context of inside sales. While many studies have explored this topic in a B2C context …

Pembatasan yang diberlakukan untuk mencegah menyebarnya virus Corona sangat
berdampak pada berbagai jenis usaha baik usaha berskala besar maupun UMKM dan …