While the notion of digitalization and sustainability has become prominent in current
research, more can be done to bridge these two concepts and explain the interaction …

The paper examined the influence of digital marketing and e-commerce on marketing
performance and sustainability of the small and medium enterprises (SMEs). This research …

Era disruptif teknologi di Industri 4.0 (I4. 0) menuju era society 5.0 terjadi saat ini, bahkan
masa yang akan datang yang tidak terbayangkan, diakui tidak ada strategi pemasaran yang …

A crise pode atingir uma organização por inúmeros motivos, dentre estes, por mudanças
que ocorrem no mercado, na tecnologia, na concorrência ou até mesmo por uma pandemia …

The aim of the article is to analyze the purchasing behavior of young e-consumers of organic
products in regard to sustainable consumption. The article highlights the importance of the …

ABD'de yaşanan politik süreçlerden, 2015 yılındaki Paris Anlaşması'na; sonrasında İngiltere
ve Avrupa Komisyonu sürecine uzanan Yeşil Mutabakat (Green Deal) ile 2030 yılına kadar …

Digital marketing is a modern strategy used by most businesses to increase sales. The
Covid-19 pandemic made its use even more important. Recognizing the significance of …

This paper aims to evaluate international social media marketing strategies to better
understand the effect of sustainable communication on Millennials and Gen-Z attitudes …

The usage of digital marketing has significantly changed how firms, businesses, and
marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube …