A crisis is currently affecting the Goyor woven sarong home industry in North Wanarejan
Village (Wan-Ut), Pemalang. The Goyor sarong, which is the village's potential, is facing …

This research aims to examine the term sustainability in the context of digital marketing, to
understand organizational and technological aspects of digital marketing strategies, and to …

There are several sectors of business where digitalization has been beneficial for
companies. The goal of this survey-based on study was an exploration of the benefits and …

Dengan meningkatnya persaingan di dalam industri F&B di Indonesia, setiap bisnis
menggunakan beragam strategi untuk mendapatkan Loyal Customer. Perusahaan …

In today's data-driven business landscape, companies are increasingly leveraging data
analytics and machine learning to optimize their lead management processes and enhance …

This research investigates the relationship between digital marketing strategies and
sustainable brand development. Using a systematic literature review, we analyze various …

This bibliometric study aims to analyze the academic literature dedicated to emotions in
marketing research. The comprehensive methodology encompasses rigorous selection …

This chapter explored the role of digital marketing in sustainable marketing and examined
how companies can use digital channels to reach consumers and promote sustainable …

MSMEs must continue to maintain customer loyalty even though these MSMEs are located
in rural areas. MSMEs in rural areas affect the rate of economic growth in rural areas as well …

1.3 Objective of the study The intention of the study is to examine as to condition, situation,
and value of digital marketing function in small and medium enterprise. Attempt to find …