Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
KG Barrera, D Shah - Journal of Business Research, 2023 - Elsevier
A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …
fundamentally changing how consumers, brands, and firms will transact and interact in a …
Blockchain for the metaverse: A review
Since Facebook officially changed its name to Metaverse in Oct. 2021, the metaverse has
become a new norm of social networks and three-dimensional (3D) virtual worlds. The …
become a new norm of social networks and three-dimensional (3D) virtual worlds. The …
Fusing blockchain and AI with metaverse: A survey
Metaverse as the latest buzzword has attracted great attention from both industry and
academia. Metaverse seamlessly integrates the real world with the virtual world and allows …
academia. Metaverse seamlessly integrates the real world with the virtual world and allows …
Facebook and the creation of the metaverse: radical business model innovation or incremental transformation?
Purpose In a move characterized by ambiguity, Facebook changed its name to Meta in
October 2021, announcing a new era of social interaction, enabled by the metaverse …
October 2021, announcing a new era of social interaction, enabled by the metaverse …
A survey on the metaverse: The state-of-the-art, technologies, applications, and challenges
In recent years, the concept of the Metaverse has attracted considerable attention. This
article provides a comprehensive overview of the Metaverse. First, the development status of …
article provides a comprehensive overview of the Metaverse. First, the development status of …
Semantic communications for future internet: Fundamentals, applications, and challenges
With the increasing demand for intelligent services, the sixth-generation (6G) wireless
networks will shift from a traditional architecture that focuses solely on a high transmission …
networks will shift from a traditional architecture that focuses solely on a high transmission …
A metaverse assessment model for sustainable transportation using ordinal priority approach and Aczel-Alsina norms
Metaverse comes from the meta-universe, and it is the integration of physical and digital
space into a virtual universe. Metaverse technologies will change the transportation system …
space into a virtual universe. Metaverse technologies will change the transportation system …
Metaverse in education: Vision, opportunities, and challenges
H Lin, S Wan, W Gan, J Chen… - 2022 IEEE International …, 2022 - ieeexplore.ieee.org
Traditional education has been updated with the development of information technology in
human history. Within big data and cyber-physical systems, the Metaverse has generated …
human history. Within big data and cyber-physical systems, the Metaverse has generated …
[HTML][HTML] Blockchain for the metaverse: A Review
Since Facebook officially changed its name to Meta in Oct. 2021, the metaverse has become
a new norm of social networks and three-dimensional (3D) virtual worlds. The metaverse …
a new norm of social networks and three-dimensional (3D) virtual worlds. The metaverse …
Metaverse through the prism of power and addiction: what will happen when the virtual world becomes more attractive than reality?
L Bojic - European Journal of Futures Research, 2022 - Springer
New technologies are emerging at a fast pace without being properly analyzed in terms of
their social impact or adequately regulated by societies. One of the biggest potentially …
their social impact or adequately regulated by societies. One of the biggest potentially …