Retailers are employing non-human endorsers as alternatives to traditional celebrities in
digital marketing. We seek to identify the aspects of human-like virtual influencer …

Although the substantial body of research on tourism-technologies has examined the use of
virtual reality and web/mobile-based technologies, the potential of destination-marketing via …

Abstract The Amazon Alexa app is one of the most widely used voice assistant apps to
manage customer information-seeking behavior and voice shopping. It provides …

The marketing success of online shopping festivals (OSFs) has captured the attention of
consumers. However, research on the effects of perceived benefits during OSFs is scarce …

Users' increasing adoption of voice assistant services is fostering the growth of a novel
strand of marketing research on the branding implications of brand anthropomorphism (BA) …

With the widespread adoption of artificial intelligence (AI) powered voice assistants (VAs)
and increasingly homogeneous competition among enterprises, it is critically important to …

The purpose of the current article is to propose the construction of ChatGPT as a green
evangelist (CGGE) and to develop and validate the CGGE scale using two independent …

Purpose Based on the computers as social actors (CASA) theory, this study aims to explore
the impact of three characteristics of virtual influencers (conversational tone, autonomy and …

Despite the growing importance of facial expressions in online brand communications, little
is known about the positive and negative effects of replacing human facial expressions with …

Virtual try-on services, which significantly reduce return rates and enhance user shopping
experiences, pose a crucial question: how can user willingness to use these services be …