Visual content has become an integral component of consumers' experience sharing.
People increasingly search for visual content posted by others prior to making purchase …

Photos shared by tourists are being generated at an unprecedented speed, creating new
opportunities to study tourism destination images. Nevertheless, little research has focused …

Inaccurate promotional information about tourist destinations may result in tourists' negative
evaluations. This study proposes a new approach to measure the congruence between …

Music is acknowledged as an excellent means of evoking favorable behaviors and brand
image, and this research puts auditory sensory input at center stage. By drawing on sensory …

Despite numerous studies that adopt text analysis in tourism and hospitality published in the
past decade, a comprehensive review of this topic is still lacking. This study endeavors to …

Purpose This study aims to use a bottom-up, inductive approach to derive destination image
attributes from large quantities of online consumer narratives and establish a destination …

In this paper, the theoretical framework of the Stereotype Content Model (SCM) was applied
in the context of a host country promoting its tourism to new or underdeveloped markets. The …

Purpose Given the lack of research on the nomological validity of tourism destination
consumer-based brand equity (CBBE) constructs incorporating core, well-established …

Some countries have places with foreign-like scenery that attracts domestic visitors to enjoy
overseas-like travel experiences. However, such overseas-like travel experiences have not …

User-generated content (UGC) has been validated as an important factor in travel decisions.
However, it is still unclear whether different types of UGC function differently. Social …