Mobile users can create word of mouth (WOM) wherever they are and whenever they want
to do so. This real-time creation process may be associated with differences in the content …

The revolution in ICTs has profound implications for economic and social development. It
has pervaded every aspect of human life whether it is health, education, economics …

Purpose This paper aims to examine the influence of interactive social media marketing
communications on teenagers' cognitive, affective and behavioral attitude components in …

The proliferation of the Internet and other technological innovations has transformed the
structure of the tourism industry as well as affected how tourism destinations are perceived …

Social media are becoming ubiquitous and need to be managed like all other forms of
media that organizations employ to meet their goals. However, social media are …

Purpose This study aims to deepen the current understanding of social media advertising by
using the Ducoffe's advertising value model. The purpose of this paper is to examine the …

With the development and evaluation of information technology, virtual reality technology
provides opportunities to offer an immersive and interactive experience for supplementing …

Underpinned by the stimulus–organism–response model, this study explores the underlying
mechanism through which green advertising skepticism on social media affects consumer …

In the last three decades, an influential research stream has emerged which highlights the
dynamics of focal consumer/brand relationships. Specifically, more recently the 'consumer …

Purpose As organisations are increasing their investment in social media marketing (SMM),
evaluation of such techniques is becoming increasingly important. The purpose of this paper …