Revolutionizing generative pre-traineds: Insights and challenges in deploying ChatGPT and generative chatbots for FAQs

F Khennouche, Y Elmir, Y Himeur, N Djebari… - Expert Systems with …, 2024 - Elsevier
In the rapidly evolving domain of artificial intelligence, chatbots have emerged as a potent
tool for various applications ranging from e-commerce to healthcare. This research delves …

How to build a competitive advantage for your brand using generative AI

YG Cui, P van Esch, S Phelan - Business Horizons, 2024 - Elsevier
Generative artificial intelligence––defined as AI-enabled technology that analyzes and
learns from existing data and generates novel human-like content—has emerged as a …

Space tourism: Value-attitude-behavior theory, artificial intelligence, and sustainability

MJ Kim, CM Hall, O Kwon, K Sohn - Journal of Retailing and Consumer …, 2024 - Elsevier
Despite concerns over its sustainability, space tourism is an emerging luxury consumer
service which is promoted to participants as providing a new connection to Earth and …

When ChatGPT gives incorrect answers: the impact of inaccurate information by generative AI on tourism decision-making

JH Kim, J Kim, J Park, C Kim… - Journal of Travel …, 2023 - journals.sagepub.com
This study investigates how inaccurate information provided by ChatGPT impacts travelers'
acceptance of recommendations. Six experiments were conducted based on the …

Effects of AI ChatGPT on travelers' travel decision-making

JH Kim, J Kim, S Kim, TB Hailu - Tourism Review, 2023 - emerald.com
Purpose This paper aims to investigate travelers' intentions to use ChatGPT and the
influential factors affecting their decision-making. Design/methodology/approach Four …

Human vs. AI: The battle for authenticity in fashion design and consumer response

G Lee, HY Kim - Journal of Retailing and Consumer Services, 2024 - Elsevier
Abstract Generative Artificial Intelligence (AI) empowers the AI design process. Then, how
do consumers respond to AI-designed fashion products? Building on schema theory, this …

Halal tourism and ChatGPT: an overview of current trends and future research directions

M Battour, K Mady, M Salaheldeen… - Journal of Islamic …, 2024 - emerald.com
Purpose The huge Muslim population has increased the demand for halal tourism products
and destination factors in this niche tourism segment. Despite the growing body of research …

AI-powered ChatGPT in the hospitality and tourism industry: benefits, challenges, theoretical framework, propositions and future research directions

RA Rather - Tourism Recreation Research, 2024 - Taylor & Francis
Generative artificial intelligence (AI) and smart/e-tourism provide imperative opportunities to
service industries; however, the implementation of ChatGPT in the tourism and hospitality …

ChatGPT for trip planning: the effect of narrowing down options

S Shin, J Kim, E Lee, Y Yhee… - Journal of Travel …, 2023 - journals.sagepub.com
ChatGPT is expected to have significant implications for trip planning from a traveler's
perspective. ChatGPT has the potential to be a revolutionary search tool, enabling travelers …

Do you trust ChatGPTs? Effects of the ethical and quality issues of generative AI on travel decisions

JH Kim, J Kim, C Kim, S Kim - Journal of Travel & Tourism …, 2023 - Taylor & Francis
This study investigated the impact of ChatGPT's recommendation quality and ethical
concerns on travelers' acceptance, satisfaction, and perceived trustworthiness. Results …