In this dissertation, I study the power of minimal interactivity—defined as a single simple
action that exercises control during a consumption experience—to affect evaluations and …

Mood measurement with Pick-A-Mood Page 1 Mood measurement with Pick-A-Mood Desmet,
PMA; Vastenburg, MH; Romero, N. Published in: Journal of Design Research DOI …

All material contained in the thesis, including without limitation text, logos, icons,
photographs and all other artwork, is copyright material of Universiti Putra Malaysia unless …

Purpose This paper aims to examine and compare the simultaneous effect of financially
successful appeals and attractiveness for male spokespersons, as well as explain why and …

Consumers often pay different prices for the same product, and prices commonly vary across
stores and time. Theories of fairness suggest that such price discrepancies will be deemed …

Given that employee performance goals are major determinants of work motivation and
performance, examining the factors that influence goal setting has generated substantial …

India is known worldwide an old and mysterious civilization with 2nd largest population of
1.30 billion in the world. With increasing worldwide tourism and travel for leisure, business …

In this dissertation, I investigated how incidental affect, the affective states that could be
flexibly evoked by marketing contexts and instruments, infuses into consumers' consumption …

The purpose of this paper is to explore how the valence and the order of presentation
influence people emotions integration during a mixed emotional experience, and how their …