Previous research has shown that both age and generational cohort membership affect
shopping orientation and store choice criteria, although the results are mixed. This study …

Millennial generation has surpassed generation X and Baby Boomers in terms of population
(market) size and standout to be the largest market segment. This demographic change will …

This study is based on shopper assessments of grocery store services. It suggests that there
is a direct relationship between consumers' attitudes regarding a store's service quality and …

Recently, hotels have given significant attention to the millennials' generation, as they have
become a niche market in the digital market era, and brought unique perspectives and …

Günümüzde perakendeciler ulusal şuurların dışına çıkan güçlü bir rekabet ortamında
faaliyetlerini yürütmektedir. Bu bağlamda gerek bu pazar ortamında var olmak gerekse de …

In 2008, researchers were determining that the federal government would lose over half of
their workforce, because Baby Boomers were reaching their retirement age. With Baby …

In this paper, we identify the intergenerational effects in customer defection. We develop a
mixed (fixed and random) effects discrete-time survival approach to the age-period …

Work values vary widely among generations, and the lack of a full understanding of
generational work values could inhibit the productive function of work teams, which would …

Cet article étudie la présence des effets de génération dans le risque de défection des
clients. Nous proposons d'identifier les effets de génération à travers un modèle de survie à …

The purpose of this study is to identify factors (brand elements) that mediate between
Millennials and brand loyalty, and to test a theoretical model that includes these mediating …