Social influence in online retail: A review and research agenda
There are numerous factors affecting online retail behavior, which are discovered in the last
two decades, but no previous study has compiled the scientific literature on social influence …
two decades, but no previous study has compiled the scientific literature on social influence …
Towards dissemination, detection and combating misinformation on social media: a literature review
Purpose Social media is becoming a hub of fake content, be it political news, product
reviews, business promotion or any other sociocultural event. This study aims to provide a …
reviews, business promotion or any other sociocultural event. This study aims to provide a …
How integrated store-service quality promotes omnichannel shoppers' word-of-mouth behaviors: the moderating role of perceived relationship investment and the …
T Natarajan, DRV Raghavan - The TQM Journal, 2023 - emerald.com
Purpose The post-purchase behavioral responses of omnichannel shoppers, who mainly
rely on physical stores (acknowledged as a crucial channel in providing a seamless …
rely on physical stores (acknowledged as a crucial channel in providing a seamless …
Nutrition-related information on Instagram: A content analysis of posts by popular Australian accounts
Social media is a popular source of nutrition information and can influence food choice.
Instagram is widely used in Australia, and nutrition is frequently discussed on Instagram …
Instagram is widely used in Australia, and nutrition is frequently discussed on Instagram …
Building Credibility, Trust, and Safety on Video-Sharing Platforms
Video-sharing platforms (VSPs) such as YouTube, TikTok, and Twitch attract millions of
users and have become influential information sources, especially among the young …
users and have become influential information sources, especially among the young …
From Adolescents' Eyes: Assessing an Indicator-Based Intervention to Combat Misinformation on TikTok
Misinformation poses a recurrent challenge for video-sharing platforms (VSPs) like TikTok.
Obtaining user perspectives on digital interventions addressing the need for transparency …
Obtaining user perspectives on digital interventions addressing the need for transparency …
Improving the social performance of women-led microenterprises: The role of social media marketing actions
J Aracil-Jordá, JA Clemente-Almendros… - … Forecasting and Social …, 2023 - Elsevier
Taking the digital marketing activities carried out by female-led microenterprises as its
jumping-off point, this paper aims to accomplish two main goals: firstly, to analyze the effects …
jumping-off point, this paper aims to accomplish two main goals: firstly, to analyze the effects …
Impact of COVID-19 on education in India: stakeholders' voice
Impact of COVID-19 on education in India: stakeholders' voice | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Impact …
journals Case studies Expert Briefings Open Access Publish with us Advanced search Impact …
Consumer and brand value formation, value creation and co-creation in social media brand communities
M Marchowska-Raza, J Rowley - Journal of Product & Brand …, 2024 - emerald.com
Purpose Social media has significantly impacted the value creation processes within the
consumer–brand relationship. This study aims to examine value formation processes within …
consumer–brand relationship. This study aims to examine value formation processes within …
Pengaruh Electronic Word Of Mouth dan Kredibilitas Influencer Di Instagram Terhadap Customer Purchase Intention
MW Koesuma, K Kurniawati - Eqien-Jurnal Ekonomi dan Bisnis, 2022 - stiemuttaqien.ac.id
Advances internet technology and social media have driven the industry forward and have
changed the way products and services are marketed. Social media platforms have become …
changed the way products and services are marketed. Social media platforms have become …