Artificial Intelligence (AI) is increasingly adopted by organizations to innovate, and this is
ever more reflected in scholarly work. To illustrate, assess and map research at the …

This study provides a systematic overview of innovation research strands revolving around
AI. By adopting a Systematic Quantitative Literature Review (SQLR) approach, we retrieved …

The need of the hour is to encourage research on topics with newness and novelty. In this
context, this article discusses multidimensional benefits and potential pitfalls of using …

Consumer research on conversational agents (CAs) has been growing. To illustrate and
map out research in this field, we conducted a systematic literature review (SLR) of …

Several extant contemporary works of literature diagnose the lack of sound theoretical
underpinnings of the Digital Entrepreneurship phenomenon. This paper provides a …

Conversational agents are systems with human‐like features that can be deployed in
service settings and are fast emerging as the future of online commerce. Considering the …

In the emerging literature on artificial intelligence (AI) and other disruptive technologies, the
importance of technological assimilation has been recognized for high operational and …

Although AI-enabled customer relationship management (CRM) systems have gained
momentum in healthcare to enhance performance, there is a striking dearth of knowledge on …

Over the last decade, the importance of machine learning increased dramatically in
business and marketing. However, when machine learning is used for decision-making, bias …

Generative Artificial Intelligence (GAI) has brought revolutionary changes to the world,
enabling businesses to create new experiences by combining virtual and physical worlds …