[HTML][HTML] “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research …
Transformative artificially intelligent tools, such as ChatGPT, designed to generate
sophisticated text indistinguishable from that produced by a human, are applicable across a …
sophisticated text indistinguishable from that produced by a human, are applicable across a …
Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation
The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual
platform that uses extended reality technologies, ie augmented reality, virtual reality, mixed …
platform that uses extended reality technologies, ie augmented reality, virtual reality, mixed …
Immersive time (ImT): Conceptualizing time spent in the metaverse
With growing investment into the metaverse or metaverses, the required hardware and
software is becoming more powerful and cheaper, and tech firms' expectations for this …
software is becoming more powerful and cheaper, and tech firms' expectations for this …
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
The initial hype and fanfare from the Meta Platforms view of how the metaverse could be
brought to life has evolved into an ongoing discussion of not only the metaverse's impact on …
brought to life has evolved into an ongoing discussion of not only the metaverse's impact on …
Responsible digital transformation for a sustainable society
In the ever-evolving area of digital transformation, following responsible and sustainable
practices is essential. This editorial article discusses the importance of responsible digital …
practices is essential. This editorial article discusses the importance of responsible digital …
Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing
Purpose Despite all the recent achievements in the field of interactive marketing and artificial
intelligence (AI), it is important to consider the ethical implications of these technologies …
intelligence (AI), it is important to consider the ethical implications of these technologies …
“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and …
Abstract ransformative artificially intelligent tools, such as ChatGPT, designed to generate
sophisticated text indistinguishable from that produced by a human, are applicable across a …
sophisticated text indistinguishable from that produced by a human, are applicable across a …
[HTML][HTML] AI-powered marketing: What, where, and how?
V Kumar, AR Ashraf, W Nadeem - International Journal of Information …, 2024 - Elsevier
Artificial intelligence (AI) has become a disruptive force that has revolutionized industries
and changed business practices. The integration of AI has brought numerous benefits to …
and changed business practices. The integration of AI has brought numerous benefits to …
[PDF][PDF] Shaping the metaverse into reality: multidisciplinary perspectives on opportunities, challenges, and future research
The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual
platform that uses extended reality technologies, ie, augmented reality, virtual reality, mixed …
platform that uses extended reality technologies, ie, augmented reality, virtual reality, mixed …
Fluidity and the customer experience in digital platform ecosystems
A Ramasundaram, N Pandey, Y Shukla, S Alavi… - International Journal of …, 2023 - Elsevier
Fluidity is the ability of a digital platform ecosystem to change form to align with changing
consumer preferences and stay relevant in the marketplace. This study advances that three …
consumer preferences and stay relevant in the marketplace. This study advances that three …