As artificial intelligence (AI) continues to revolutionize business landscapes, the ethical
implications of its deployment have garnered significant attention. This paper presents a …

Digital marketing refers to the process of promoting, selling, and delivering products or
services through online platforms and channels using the internet and electronic devices in …

Digital Marketing Analytics has become increasingly crucial in the contemporary business
landscape, especially with the advent of Big Data and Artificial Intelligence (AI). This paper …

This chapter delves into the profound impact of artificial intelligence (AI) and machine
learning (ML) in practical, real-world applications. Unveiling the transformative capabilities …

This study examines the significant impact of AI in several fields, such as fashion e-
commerce, retail, marketing, hospitality, military applications, and digital marketing. The …

The integration of Artificial Intelligence (AI) in marketing strategies is pivotal in the era of
digital transformation, especial ly inau toma tion, personalization, and forecasting. This …

The integration of Artificial Intelligence (AI) in marketing strategies is pivotal in the era of
digital transformation, especially inau toma tion, personalization, and forecasting. This …

This research surveys the integration of Artificial Intelligence (AI) and Machine Learning
(ML) to establish an autonomous framework for Digital Marketing, with a primary focus on …

This study presents a bibliometric review of artificial intelligence (AI) research in the
marketing field. The VOSviewer program was used to analyze various dimensions, including …

Fundamentally, artificial intelligence (AI) is the imitation of human intellect in computers,
allowing them to carry out activities that would normally need human cognitive capacities. AI …