A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics
FO Santini, WM Lim, WJ Ladeira… - Psychology & …, 2023 - Wiley Online Library
While previous research suggests that nostalgia can stimulate future‐oriented motivation
and goal pursuit, the presence of conflicting findings complicate our understanding of the …
and goal pursuit, the presence of conflicting findings complicate our understanding of the …
A Meta-Analysis of the Antecedents and Consequences of Advertising Value
Advertising value is a concept representing the overall usefulness and worth of advertising
to consumers. While the concept is valuable in assessing consumers' appreciation of …
to consumers. While the concept is valuable in assessing consumers' appreciation of …
The interplay between sales and marketing expenditures: an econometric approach in the B2B market
M Baidya, B Maity - Journal of Business & Industrial Marketing, 2024 - emerald.com
Purpose Managers engage in marketing efforts to boost sales and in setting marketing
budgets based on current or historical sales. Past studies have overlooked the reciprocal …
budgets based on current or historical sales. Past studies have overlooked the reciprocal …
[PDF][PDF] A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual …
While previous research suggests that nostalgia can stimulate future‐oriented motivation
and goal pursuit, the presence of conflicting findings complicate our understanding of the …
and goal pursuit, the presence of conflicting findings complicate our understanding of the …
Marketing digital y posicionamiento de marca en acciones de promoción cultural de una entidad del estado peruano, 2023
RI Pastor Ramirez - 2024 - repositorio.ucv.edu.pe
El propósito de la investigación fue establecer la relación entre marketing digital y
posicionamiento de marca en el trabajo de promoción cultural desarrollado por una entidad …
posicionamiento de marca en el trabajo de promoción cultural desarrollado por una entidad …
Characteristics, dilemmas, and countermeasures of platform enterprise consumer users in the era of self-media
D Lu - REVIEWS OF ADHESION AND ADHESIVES, 2023 - raajournal.com
The age of self-media means that every consumer user can publish production information
and influence others. Therefore, the interaction between consumer users and companies on …
and influence others. Therefore, the interaction between consumer users and companies on …