The transition to industry 4.0 has impacted factories, but it also affects the entire value chain.
In this sense, human-centred factors play a core role in transitioning to sustainable …

Gamification has recently been discovered as an excellent user engagement strategy that
has the potential to improve online education, online brand engagement, and information …

Purpose This paper has two objectives: first, to investigate the state-of-the-art of Industry 4.0
(I4. 0) adoption in Italian manufacturing firms and, second, to understand variations in …

The growing use of gamification as a powerful communication and engagement tool for
active and passive users has raised greater interest among academics and professionals …

Innovation is crucial to ensure firms' competitiveness in constantly changing environments.
Innovation processes help organize and systematize innovation in firms, thus facilitating the …

Service design is a practice-based discipline developed as a co-creative and human-
centred view of service-dominant logic (SD logic). In the literature, operationalisation of SD …

Gamification involves using game design elements in non-game contexts. It is an emerging
strategy that, being able to motivate consumer engagement with brands, has been …

This study aimed to systematically review the extensive literature on user innovation co-
creation and connect the findings to the project management domain. It focused specifically …

Digitally enhanced advanced services (DEAS), offered currently by various industries, could
be a challenging concept to comprehend for potential clients. This could result in limited …

Purpose This paper aims to investigate the effect of gamified e-service quality (GE-SQ) on
customer value co-creation, relationship quality and purchase intention in e-retailing …