Wearables have become a natural element of human life, determining our way of perceiving,
understanding and experiencing the world. Enriched with elements of artificial intelligence …

Recently, Generation Z, born from 1995 to 2010, started entering the labor market and is
becoming an important human resource. They will account for 27% of the workforce by …

Nowadays there is an increasing trend in simultaneous rather than sequential multiple
media consumption. At the same time a significant rise in media exposure is recorded, even …

Introduction Drawing on uses and gratifications theory, social cognitive theory, and related
work, this research assessed how social factors relate to reported weekly use and …

Smartwatches have revolutionized the world of self-tracking by integrating advanced
technology, empowering users to monitor their overall well-being. This study investigates …

Wearable technologies, such as fitness trackers, are considered among the top 10 fitness
trends in 2022 (ACSM; 2022). Generation Z is the fastest growing generation of smart …

Diversity can be defined as" the condition of having or being composed of different
elements"(Merriam-Webster, nd). Diversity related to simulation experiences can include …

In today's digital age, there has been an exponential growth in the popularity and demand of
over-the-top (OTT) media services. This research aims to identify the antecedents of …