In the post COVID-19 era, social commerce witnessed significant growth due to increasing
numbers of consumers choosing online channels as their preferred means of shopping …

In recent years, influencer marketing has gained significant prominence within the digital
marketing landscape, particularly on platforms such as TikTok. This study seeks to …

Over recent years, social commerce has evolved into a powerful segment of e-commerce,
creating new opportunities for brands of all types and sizes. However, if social commerce is …

Drawing from the SOR perspective, this paper proposes a theoretical model explicating the
mechanism whereby social media usage functions on customers' engagement in cross …

The use of social media has experienced a surge in popularity globally in recent years, with
a rapidly increasing rate of adoption. Retailers are experimenting with various strategies to …

With the rapid spread of mobile devices and the Internet, mobile interactive video advertising
has become an increasingly popular means of accessing advertising information for a large …

Understanding the factors and motivations that drive consumers to engage in eco-friendly
behavior within the realm of social commerce is essential to provide insights into crafting …

The growth of social media (SM) has contributed to the retail industry. Academics and
professionals are specifically intrigued by how the fusion of SM might address the issue of …

This paper investigates the influence of Autonomous Sensory Meridian Response (ASMR)
elements in advertising on consumer attitudes. Through three experimental studies, we …

Purpose Social commerce (s-commerce) has gained widespread popularity as a social
platform where customers engage in resource-sharing activities such as information …