With the proliferation of the use of chatbots across industries, business-to-business (B2B) businesses have started using cognitive chatbots for improved customer service which …
Cognitive computing is ushering in the fourth industrial revolution through its promises of improved accuracy, scalability and personalisation. Therefore, business-to-business (B2B) …
Purpose This paper aims to explore the overall research question “How can artificial intelligence (AI) influence consumer information disclosure?”. It considers how …
F Al Olaimat, M Habes, AY Al Hadeed… - Frontiers in …, 2022 - frontiersin.org
Virtual social media platforms of greater importance for general and corporate purposes. Especially retailers today resort to these platforms to bridge a communication gap between …
N Paiman, MA Fauzi - Journal of Applied Research in Higher …, 2023 - emerald.com
Purpose This research aims to build on the pre-existing corpus of literature through the integration of the technology acceptance model (TAM) and usage habit to more accurately …
This study demonstrates the importance of content timeliness as a driver of engagement in business markets. Through an experimental approach, we show that if the customer is …
The online game market is highly popular, resulting in fierce competition among game makers and prompting them to find ways to strengthen gamer loyalty. Online gamers enjoy …
W Onngam, P Charoensukmongkol - Journal of Entrepreneurship in …, 2023 - emerald.com
Purpose Despite the increasing numbers of research studies about social media business, the concept of social media agility is still an emerging topic that has been understudied …