Digitization is a megatrend that shapes the economy and society, driving major
transformations. Enterprises, as the most important microeconomic entities, are critical …

Social media plays a significant role in business performance and creates two-way
communication between customers and businesses. This review presents a comprehensive …

The changing trend in the circular economy has pushed most firms to be competitive in their
business activities using emerging technology. SMEs in recent times are increasingly …

Digital transformation has had an unprecedented influence on all sectors of business over
the last decade. We are now entering an era characterized by the extensive digital …

Anecdotal evidence suggests that artificial intelligence (AI) technologies are highly effective
in digital marketing and rapidly growing in popularity in the context of business-to-business …

This study investigates the relationship between Artificial Intelligence (AI) adoption, data
policies and regulations, trust, and their combined impact on educational sustainability in the …

Purpose The purpose of this paper is to analyze how the personal protective equipment
(PPE) industry managed supply chain and business relationships disrupted by the COVID …

Purpose Despite its potential as a new source of competitive advantage, the performance
implications of social media (SM) marketing (SMM) are not well understood. This study aims …

As the sales function continuous to evolve, organizations are increasingly investing in sales
enablement, which entails aligning resources across different organizational functions and …

Business to business markets are considerably more challenging than consumer markets
and as such demand a more specific skillset from marketers. Buyers, with a responsibility to …