B Emmanuel, S Zhao, SB Egala, Y Mammet… - American Journal of …, 2022 - scirp.org
Social media plays a significant role in business performance and creates two-way communication between customers and businesses. This review presents a comprehensive …
The changing trend in the circular economy has pushed most firms to be competitive in their business activities using emerging technology. SMEs in recent times are increasingly …
Digital transformation has had an unprecedented influence on all sectors of business over the last decade. We are now entering an era characterized by the extensive digital …
Anecdotal evidence suggests that artificial intelligence (AI) technologies are highly effective in digital marketing and rapidly growing in popularity in the context of business-to-business …
This study investigates the relationship between Artificial Intelligence (AI) adoption, data policies and regulations, trust, and their combined impact on educational sustainability in the …
L Hu - Journal of Business & Industrial Marketing, 2022 - emerald.com
Purpose The purpose of this paper is to analyze how the personal protective equipment (PPE) industry managed supply chain and business relationships disrupted by the COVID …
Purpose Despite its potential as a new source of competitive advantage, the performance implications of social media (SM) marketing (SMM) are not well understood. This study aims …
As the sales function continuous to evolve, organizations are increasingly investing in sales enablement, which entails aligning resources across different organizational functions and …
Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to …