Purpose Supply chains are under increased scrutiny as consumers have become aware of
the dark side of downstream production practices. Many articles and exposés have led …

While social media marketing plays an increasingly significant role in the B2B context, there
is still limited research examining how to increase B2B social media engagement. The need …

Purpose The purpose of this paper is to investigate how business-to-business (B2B)
companies operating in durable goods use digital communications after the COVID-19 …

Purpose The purpose of this paper is to explore the mediating effect of learning capacity in
the relationship between the social media usage by the construction of small-and medium …

A platform is a business model that allows business-to-business (B2B) participants to
connect, interacts, create and exchange value. B2B exploits social media for brand building …

Purpose Successful execution of public–private partnership (PPP) projects is the most
desirable outcome to all stakeholders. Previous studies show that one of the topmost …

Purpose This paper aims to explore the factors of social media adoption by zakat institutions.
Design/methodology/approach This study uses qualitative data as the main source of …

Drawing on the dynamic capability view and resource-based view, this study investigates
the relationship among artificial intelligence (AI)-based partner relationship management …

The integrated ECM and the TAM were being used to identify the determining factors
predicting students' intention to use the Learning Management System. The independent …

There have been multiple research studies in recent days that have analyzed the growing
role of social media in firms' communication strategy as well as the role of social media in …