Social media firestorms (SMF) are commonly seen as destructive forces of toxic comments
hurled at a target for perceived wrongdoing. Yet some research suggests that SMF can …

Digitalization and social media are transforming company–consumer interactions, opening
new communication avenues. Companies are thus adopting an omnichannel strategy to …

Although previous studies have identified several discrete emotion features that drive video
diffusion on social media, little research has viewed the video consumption experience as a …

Purpose A firestorm is a vast wave of negative information about a brand that disseminates
quickly online. Their relative unpredictability represents a particularly challenging problem …

Purpose This viewpoint paper calls for research on the social impact that comes with
implementing algorithmic pricing in hospitality and tourism, in particular online price …

Purpose Several high street retail banks are extending their brands into digital banking
through fully digital, app-only neobanks, which have been described as traditionally-driven …

Purpose This study aims to examine personal factors that drive the initiation of an online
firestorm, an online collaborative attack against a brand that usually occurs when a brand …

In the wake of the ongoing digital revolution, images have emerged as a platform for
conveying multifacet information about a product or service in the increasingly competitive …

Purpose The purpose of this research is to investigate the concept of revenge against banks.
Design/methodology/approach Structural equation modeling was used to test hypotheses …

Companies face a considerable number of online complaints on social media, with some
escalating into major virality (online firestorms). Given the risks associated with reputation …