Purpose: The purpose of this study is to investigate and illuminate the transformative
potential of artificial intelligence (AI) in the context of enhancing financial services within …

This study examines how innovation (INN) influences the relationship between supply chain
management and information technology in Jordan. 211 employees of Jordanian industrial …

The study's primary goal is to analyze the connection between SCM practices and
organizational performance, and it also aims to evaluate the moderating role of …

The major purpose of this study is to investigate the characteristics that contribute to visitor
happiness, with an emphasis on Aqaba, Jordan's one-of-a-kind setting. Rather than …

Abstract Virtual Reality Technology (VRT) has many advantages that contribute to many
electronic applications in the marketing of tourist sites. In recent times, VRT has witnessed a …

One of the most important sources of tourism worldwide is heritage. To gain a competitive
edge in the marketplace, many locations draw on their rich history and cultural offerings. The …

This study aims to examine the impact of service quality and organizational excellence on
employees' job satisfaction at Wadi Rum Protected Areas located in Jordan. A total of 270 …

The purpose of this research is to investigate the influence of supply chain management
methods on competitive advantage in Saudi Arabian manufacturing firms, with a particular …

This study is conducted to find out the effect of Word-of-Mouth, Destination Image, and
Tourist Satisfaction on the tourist's intention to revisit. The World Heritage site of Petra has …

This research delves into the interconnections among human capital, human resource
management (HRM), organizational success, and social capital within the banking sector of …