Purpose Social networking sites and Facebook have grown to become an important channel
of interactive marketing communication with consumers for retail. The purpose of this paper …

The purpose of this paper is to contribute to the literature on exploring the relationship
between personality factors and student satisfaction with synchronous online academic …

This open access book presents the latest findings of researchers from around the globe
who presented their work at the 10th international conference of Strategic Innovative …

The purpose of this paper is to investigate the entrepreneurial intention of university students
using the Theory of Planned Behavior (TPB) and parents' occupation. A questionnaire …

Economic crisis in Greece has led many Greek SMEs to turn to foreign markets and
overseas distributors, since the interior market is low disposable income and because they …

Attitudes towards online advertisements has been an important topic of research for
academics and practitioners, especially in Social Networking Sites (SNSs). In this paper we …

Most researches emphasize the importance of small and medium-sized enterprises (SMEs)
as main contributors to economic growth and their role in the global economy. The purpose …

Online reviews have become a significant source of information for travel planning,
influencing consumers purchasing decisions and behaviour. This study aims to explore the …

Social networking sites (SNSs) are considered to be an essential channel of marketing
communication with consumers and stakeholders alike. In this paper, the factors that …

Celem artykułu jest zbadanie wpływu edukacji z zakresu przedsiębiorczości na intencje
przedsiębiorcze i plany zawodowe studentów. W pracy podjęto próbę empirycznego …