Influencer marketing has been lauded as one of the most thriving marketing strategies within
the contemporary marketing landscape. Nonetheless, numerous opportunities and …

Social media message strategy is critical in determining how customers will engage with
B2B firms on social media platforms. The present study examined the role of message …

Media sosial menghubungkan individu di seluruh dunia, di mana kekuatan interaksi dan
berbagi informasi telah bergeser dari perusahaan menjadi berorientasi pada kebutuhan …

Influencer marketing is a marketing strategy used in the digital ecosystem to promote
products or services through influencers or influential people in the digital environment …

In recent years, influencer marketing has taken over traditional brand advertisements on
social media platforms, combining word-of-mouth marketing with celebrity endorsements …

In the wake of the global disruption caused by the coronavirus pandemic, digital channels
have emerged as a significant driver of business sales. As such, the value of digital business …

El objetivo de esta investigación es determinar las tendencias en marketing digital que
puedan aplicarse al emprendimiento social basado en plataformas digitales. Se aborda el …

Given the heightened awareness of health and sustainable development in contemporary
society, light meals have become a popular dietary choice with considerable momentum …

To remain attractive for firms, social media influencers have to maintain and expand their
followers base. However, it has been shown that they lose approximately 7.8% of their …

It is proposed that the current trends and developments in the data analysis technologies
and methods relevant to entrepreneurial marketing research call for a new theoretical …