This study demonstrates the importance of content timeliness as a driver of engagement in
business markets. Through an experimental approach, we show that if the customer is …

Recent studies have demonstrated the potential of generative artificial intelligence (GenAI)
in enhancing marketing content. However, its impact on consumer behavior has remained …

The advent of generative AI (GenAI) technology produces transformative impact on the
content creation landscape, offering alternative approaches to produce diverse, high-quality …

This study investigates the integration of generative artificial intelligence (GAI) into
hospitality and tourism marketing and its implications for industry professionals in the United …

Artikel ini bertujuan untuk mengkaji pemanfaatan kecerdasan buatan berbasis ChatGPT
dalam pengembangan UMKM di berbagai negara dan sektor. Penelitian ini menggunakan …

The fusion of generative Artificial Intelligence (AI) like ChatGPT and Virtual Reality (VR) can
unlock new interaction capabilities through natural language. We introduce GPT-VR Nexus …

Companies strive to facilitate a customer-centric approach in their marketing efforts in a tight,
competitive environment. As a result, digital content marketing (DCM) has become an …

The rapid growth of digitalization of marketing communication methods and marketing
processes has led marketers to transform their way of conveying messages to customers …

AI is rapidly becoming a cutting-edge solution for brands trying to connect with their target
audience. It establishes a strong online presence with its ability to handle massive amounts …

This thesis explores the impact of the usage of text-generative artificial intelligence (AI) in
digital marketing on user satisfaction. Recently, concerns regarding job displacement and …