Many manufacturers who sell products through e-tailers in e-commerce channels launch a
real-time interactivity live-streaming channel. The live-streaming interactivity includes …

We investigate a supply chain (SC) that is composed of a manufacturer and a live
broadcasting platform, and examine whether the latter should adopt artificial intelligence (AI) …

Although more and more ethnic minority group (EMG) users are willing to present cultural
content on live streaming platforms and advertise cultural products, the influence of their …

Live streaming commerce has experienced rapid development in the past several years.
One of the prominent advantages of live streaming is that streamers can stimulate impulse …

Recently, live streaming sales have played an important role in promoting the fresh product
industry. Producers (eg, smallholders, cooperatives, family farms) can either directly build …

The choice of selling format is a critical challenge that e-tailers and manufacturers
encounter. Furthermore, with the increasing prevalence of e-commerce, e-tailers have …

With live streaming becoming an integral part of a seller's business strategy, a retailer can
choose an influencer from a multi-channel network (MCN) to attract consumers. However …

Consider a market where identical products are sold to consumers via two competing
platforms: one traditional and the other social-commerce-based. The social commerce …

At present, businesses can reap impressive benefits from the Internet of Things (IoT).
However, with the increasing number of IoT devices and the complexity of the IoT …

Corporate social responsibility (CSR) is widely noticed as an essential tool for business
operation and sustainable development. Meanwhile, the fiercely competitive external …