Predicting consumers' purchase intention through fast fashion mobile apps: The mediating role of attitude and the moderating role of COVID-19
Nowadays many people use mobile applications for different purposes to manage their daily
activities more conveniently and efficiently. Thus, mobile apps contribute to the optimization …
activities more conveniently and efficiently. Thus, mobile apps contribute to the optimization …
Sustainable competitiveness in the case of SMEs—Opportunities provided by social media in an international comparison
E Korcsmáros, B Csinger - Sustainability, 2022 - mdpi.com
In the extremely competitive business environment typical of the 20th century, small and
medium-sized enterprises have had to face countless challenges. As time progressed …
medium-sized enterprises have had to face countless challenges. As time progressed …
Engaging consumers through firm-generated content on Instagram
Purpose The purpose of this paper is to analyse the impact of consumers' perceptions of the
enjoyment and originality of firm-generated content (FGC) posted on Instagram on affective …
enjoyment and originality of firm-generated content (FGC) posted on Instagram on affective …
Understanding Muslim's switching from cash to m-payments: based on push-pull-mooring framework
Purpose The purpose of this study is to explore a theoretical model using the push-pull-
mooring framework which adopts both direct and moderating effects, in relation to building …
mooring framework which adopts both direct and moderating effects, in relation to building …
Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing
Research background: Today, it is an m-commerce platform that provides brands with the
opportunity to foster their sustainable image and communicate with environmentally and …
opportunity to foster their sustainable image and communicate with environmentally and …
Modelling mobile advertising, consumer response and mobile shopping behavior. A post COVID-19 pandemic perspective
This study investigated the impact of five mobile advertising strategies on consumer
attention and interest to bolster mobile shopping. The study aimed to promote and enhance …
attention and interest to bolster mobile shopping. The study aimed to promote and enhance …
Post-purchase behaviour triggers in branded mobile shopping apps
Purpose This study aims to integrate the perspectives offered by TAM and related models,
respectively, the theory of values, to examine the impact of branded mobile shopping apps …
respectively, the theory of values, to examine the impact of branded mobile shopping apps …
Enhancing customer engagement through source appearance and self-influencer congruence in mobile advertising
Purpose The aim of this study is to assess the mediating effect of source appearance (SA)
and self-influencer congruence (SIC) on the relationship between visual content (VC) and …
and self-influencer congruence (SIC) on the relationship between visual content (VC) and …
Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design
NU Hadi, N Aslam - Online Journal of Communication and Media …, 2023 - ojcmt.net
The increasing number of mobile phone users and unethical practices of sending
unsolicited mobile-based advertisement related messages without knowing the relevancy of …
unsolicited mobile-based advertisement related messages without knowing the relevancy of …
Location-based marketing using mobile geofencing: lessons learned from a user-centred application development research
MB Garcia - International Journal of Technology Marketing, 2023 - inderscienceonline.com
Location-based marketing (LBM) is becoming an integral element of the media mix for
making highly personalised offers to the targeted audience at the most opportune time and …
making highly personalised offers to the targeted audience at the most opportune time and …